Marketing Essay Example | Topics and Well Written Essays - 250 words - 44

Marketing - Essay Example A retail client of mine wanted to increase the number of shoppers buying the higher value products in their range, and believed a key issue was its packaging. So, the team made several prototype packs and, over course of a couple of days, tried them in a store. They then simply observed how customers interacted with the different versions, and picked a winner that has subsequently driven double-digit sales growth in that category. Different customers have different tastes, thus, a close monitoring of the customers’ buying and/or consumption trends is vital especially where the commodity comes in different versions or tastes so as to determine which version of the commodity is popular among buyers (Business Intelligence, 2005). This helps establish the stature of the product in the market as a result of increased sales once the customer favorite commodity is identified. Even if you are focused on internal clients, direct experience of your offering can bring home to you what its like to be your customer. Only when youve been standing in a retail stores queue with a screaming baby, or perhaps have tried to use your call centre to ask for support, do you get a realistic view of your customers experience. A good business person should some times be able to step into their customer’s shoes as it helps them have a vivid understanding and have value for their customers. In addition, this enables one to help create products and services that are fair to everyone at any given moment so as to keep attracting more customers. Even  Steve Jobs, who eschews most customer research, set up a prototype store when developing  Apples  retail concept. The insights gained from this helped the team develop innovative in-store services such as The Genius Bar. According to Business Intelligence (2005), the current market is growing rapidly which is in line with prototyping; this will help collect sufficient information rapidly about your

Samsung Electronics Case Study Example | Topics and Well Written Essays - 750 words

Samsung Electronics - Case Study Example Buyer power, which is another of porter forces, is also very strong because high competition and knowledge to consumer through advertising enlighten them and they become powerful. Similarly, Supplier power is weak because each of these firms can choose to take electronic supply from many companies serving this industry. Substitute products force is also high because of influx of "made in China" goods in the industry and firms operating in this industry are vulnerable to cheap products from China. Threat of rivalry is very high in this industry, because of various competing brands such as LG, Sony, and Panasonic etc. The driving force in this industry is the lust to get more and more market share. Many firms operating in this industry are trying to achieve this by attracting consumers towards their products through persuasive and informative advertising and reduced prices that they offer to the customers. In the past years, it has been observed that quality and price are the factors t hat play the most important part in the success of firms operating in this industry (Daft, 1997). However, look at the overall condition and recessionary trend in the world economy; it is very hard to predict that the firms operating in this industry will continue to remain profitable. ... The strategy that Samsung is following to remain competitive in the market is continuous research and development. This helps Samsung to develop new products before its competitors and attract new market share. SWOT ANALYSIS: STRENGTHS: Samsung earns the highest revenue in the industry Samsung has a good brand name due to the reliability of its products Good After-Sales Services and Friendly Staff Rigorous training is given to all employees and especially managers WEAKNESSES: Lagging behind other firms in the mobile phone sector Samsung is a very large company, which results in diseconomies of scales and higher prices than its competitors Samsung is experiencing higher cost of production than its competitors OPPORTUNITIES: Industry is growing at the rate 10% Many investors are willing to invest in this industry, and as a result there is good chance for companies like Samsung to Capitalize their reputation THREATS: This industry is highly competitive, so any minor mistake can doom the company's reputation The cost of production is rising due to shortage of Skilled workers and hike in the salaries of workers Samsung prices are very competitive to its competitors apart from one or two of their products. Samsung has always tried to remain competitive in terms of prices and this is a result that it is enjoying the highest market share in the industry. The company is competitively very strong when compared to its rivals. Its focus on "HOT DESIGN, Lower Prices" has yielded good reputation for the company and it has seen sky-rocketing growth both in the revenues and market share. The only strategic problem that the company must address is that they must

The multiple challenges facing the retail banking industry

The multiple challenges facing the retail banking industry Retail banking is facing multiple challenges. These challenges have been categorized in 5 different sources. Security, Decrease cost, Mergers and acquisitions, Regulatory compliance and Revenue growth. (McCormick, Edson, Natesan, 2007) These variables are also linked to efficacy and efficiency of a service sector. They have also argued that with the increase in access points efficiency is being affected and security concerns have been increased to a greater extent. The basic reason behind this point is customer identity is anonymous at these new access points. The anonymity is responsible for increasing crimes and fraudulent which is the major security concern. Novell provides hardware and software management system which helps to increase efficiency in retail banking sector. Manual processes leads to increasing cost of compliance and further leads to regulatory and compliance violence and corporate reputation risk (McCormick, Edson, Natesan, 2007). As a measure of efficiency revenue growth can be measured as function of excellence. Merger and acquisition is the crisis situation which impacts the retail bank sector from recovering losses for 3 months average taken from Retail Banking Technology Trends survey Dec.2006. Novell has developed a system which is concerned towards operational excellence as well as regulatory compliance and security as a function of Retail Bank efficiency. In majority of countries that can be classified as transition economy, foreign capital controls an increasing share of the banking sector (Weill, 2003). This research is based on comparative analysis of efficiency of foreign owned and domestic owned banks. Furthermore (Weill, 2003) has concluded that efficiency of banks with foreign ownership is higher than the efficiency of local banks. Parametric approaches, such as the stochastic frontier approach, use econometric tools to estimate the efficiency frontier have been used for the study as it provides room for random errors. Few of variables used in (Weill, 2003) are Personnel and interest expenses, Price of labor, Investment assets etc. While considering the cost efficiency foreign ownership has influenced positively on the banks in countries with transition economies (Weill, 2003). The reason behind it is that foreign banks have better know how of the working and better corporate governance. This research has left a room for further study on origin of advantages of a foreign owned bank. (OKEAHALAM, 2008) has argued that internationalization increases competition in the banking sector and effects efficiency. However a study has been conducted showing larger but inefficient banks of Namibia and smaller yet efficient banks of Tanzania. Policy makers should ensure that entrants have high quality management and will transfer technology and skills. This finding is consistent with entry and behavior based primarily on the desire to transfer a monopoly structure and derive economic rents (OKEAHALAM, 2008). Key finding from the study of Namibia and Tanzania is that lack of competition has made efficiency vulnerable. Another unusual thing can be concluded that foreign entry essentially does not make markets more competitive or efficient. Market only becomes competitive when it is already concentrated with local or foreign banks. Another article discusses that customer efficiency increases with greater self service utilization. In case of self service input cost of retail bank is decreased. This issue exactly mirrors the concern in the firm productivity literature that focuses on methods for à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"explainingà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚  multifactor productivity of firms given that it is also measured as a residual concept. (Xue, Hitt, Harker, Customer Efficiency, Channel Usage, and Firm Performance in Retail Banking, 2007) Possible explanations for the differing efficiency scores for the majors and regional banks are diversification, technological change, organizational restructuring, different customer bases, and the effects of the globalization of financial services (KIRKWOOD NAHM, 2006). This study further concluded that efficiency of major banks is increasing. Their productivity has also increased a lot whereas regional banks are in danger their efficiency is decreasing and profits are shrinking. This decreased productivity is directly proportional to banking efficiency in Australian banks. This trend can be used in my study to gauge the tangible factors and their effect in Pakistani Market. Another research of Xue related to customer efficiency show that self-service through the Internet has a significant migration effect on personal service and, consequently, saves service delivery costs and improves customer efficiency. Contrary to conventional wisdom, we find no evidence that increasing levels of self-service damage customer relationships (Xue, Customer efficiency: Concept and its impact on service management, 2002). Thus Internet or Virtual Banking services are adding on value to the efficacy and productivity of retail banking services. ATMà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s, Debit Cards, Credit cards, Online Cheque writing facilities, Pay Orders, Demand drafts, Online Banking and all the possible technologically advanced instruments effect the preferences of consumer in selection of a service provider bank. Therefore output relies on customer base which is element of efficacy. Concluding remarks can be technology change has direct relation to banking efficiency. After reading all articles it can be concluded that efficiency is very broad term and handling all variables will make research complex. Therefore to get more accurate result it is necessary to shortlist few variables. (NEAL, 2004) has used ROA (Return on Asset) as a measure of efficiency for measuring it from 1995-1999 in Australian Banking case. He has used product of net margin and asset utilization to gauge this variable. The data shows better results for national banks as compared to regional ones. This research is Australia based and focuses on national and regional bank. However corporate and consumer banking has not been separated. The variable ROA in fact can be used for both retail as well as corporate banking. (Hassan Isik, 2002) mentions that previously cost efficiency or input saving efficiency were used to measure the efficiency of banks in Turkish researches. This study is the first to focus on output side inefficiency along with input side inefficiency in Turkish banking, using the so-called stochastic frontier approach. The approach behind using it is that Profit is the key while bank is making losses with less or even same input. Profits are the outlook and are punished even when input becomes costly. On evaluating Turkish banks by both criteria Turkish banks becomes efficient while evaluating by profit efficiency methods.

The Pen :: Essays Papers

The Pen Mortality is a fact of life for everyone and has been since Creation. As humans, we have the intelligence to realize and understand this because we possess the ability to reason and to learn. This ability, when combined with the presence of Life that keeps us in existence, beckons us to secure the future in some way and for some reason(s). We need not only the chance at life beyond our own which comes with the birth of our children, but also to leave our own names, our own ideas and beliefs secured onto something more solid than the spoken word yet not as heavy as stone tablets. In the arid, desert climates this came in the form of parchment . In locations with more water and vegetation, it came from the papyrus plant. But in either climate, something was needed to stain the language onto this new device. That something was the first pen. The Dawn of Pen-kind As early as 2,800 years before Christ, the pen was beginning to appear as a writing implement in the world. Its first form was that of a dried reed, its tip cut at an angle so to create a line of ink instead of a blot. To write with it, simply dip the cut tip of the reed into an ink supply, then gently press the dipped tip against the paper . This was a simple means of writing that required raw materials ample in the environment. The degree of technology it used can be seen as only slightly higher than the scientific concept of the sharpened wedge (blade) used to cut an angle on the reed tip. The small effort needed to build a pen was far less than that of the ink needed. Nature grew the reed, humans merely plucked it from the ground and sliced off its bottom tip. During this period of Antiquity, the Egyptians had also constructed the Great Pyramids and the Sphinx. By no means was the pen as physically large and complex a creation as the wonders of the world, which were constructed with the sole purpose of being the final resting-place of the Pharaoh. However, the reed pen had a much more profound, a much greater effect on the world and the path our present-day history took. There are no records to indicate any one person or group as the inventors of the pen.

Assignment †Team Work in Business Essay

Some management teams are bound to succeed while other are not due to a number of factors. A team, according to Adair (1986), is more than just a group with a common aim. It is a group in which the contributions of individuals are seen as complementary. Collaboration, working together, is the keynote of a team activity. Adair suggests that the test of an effective team is: â€Å"whether its members can work as a team while they are apart, contributing to a sequence of activities rather than to a common task, which requires their presence in one place and at one time.† Below is a discussion of some of the major factors that create a difference between winning and losing management teams . 1. Supportive Sponsor Management teams are usually formed by a sponsor who recognizes that reaching an organizational goal will require a group of individuals working together to provide the leadership necessary to move a company, division or unit towards the organization’s goals. It is the sponsor’s responsibility to create a ‘charter’ that establishes the management team and its primary focus. In addition, the sponsor establishes specific goals the team is to accomplish. The sponsor will also select the team leader and gain his or her commitment to lead the leadership team in defining and carrying out the needed actions. Lack of will or proper direction by the sponsor ( e. g board of directors in a company) can lead to team failure. 2. Environmental factors These include physical factors such as working proximity, plant or office layout. In general, close proximity aids group identity and loyalty, and distance reduces them. Other environmental issues include the traditions of the organisation under which the management team operates, and leadership styles. Formal organisations tend to adopt formal group practices. Autocratic leadership styles prefer group activities to be directed. 3. Team size Small groups tend to be more cohesive than larger groups; small groups tend to encourage full participation; large groups contain greater diversity of talent. 4. Focus on Stakeholder Outcomes A shared understanding of the management team’s stakeholders, their expectations of the team, and the values the team embraces is essential to create the focus needed as the management team members plan and execute the actions necessary to achieve the team’s goals. 5. Smart Goals Specific, measurable, achievable, realistic and time-bound goals should be established by the team’s sponsor and then broken into sub-goals by the management team. Without SMART goals, the team will lack the milestones necessary to drive action. 6. Team Leadership Team leadership is the most critical success factor for the performance management team. A leader with strong performance management skills and the ability to develop others virtually guarantees a successful performance initiative. Every management team needs a leader who focuses the members of the team on the mission, purpose, and goals of the team. This individual must be committed to the team’s results and must be willing to be held accountable by the team’s sponsor and other stakeholders, for leading the team through processes that insure the team’s goals are reached. The team leader must engage each team member in the processes of the team and build a platform of mutual trust that leads to open debate, collaboration, individual commitment, and personal accountability. 7. Mutual Trust The most important element of successful team work is the establishment of a platform of mutual trust that enables the management team to engage in open debate and decision making that leads to commitments to action by individual members of the team. Building this trust requires an openness that allows team members to know and understand the beliefs and behaviors of all members of the team so that team actions can be structured to take advantage of each member’s uniqueness and talents. Behavioral and values assessments are powerful tools in developing an understanding how each member of the management team views themselves and responds to others in the team. 8. Engaged Management Team Members An effective management team will have team members who are actively engaged in the work and focus of the team. This will require that each team member emotionally commits to actively and openly participate in the team’s processes in the pursuit of the team’s goals. The team member must willingly commit to carry out action plans to complete individual actions necessary for the team to reach their team goals. The team member must be dependable and carry the full weight of personal responsibility to complete their individual commitments by the date committed to. Engaged team members enthusiastically support each other and add value to other team members. They prepare for team processes and choose to engage others in a positive manner to find solutions to issues and challenges they individually or as a team face. They constantly seek to improve themselves for the benefit of the team and never, never, never quit. 9. Composition of the Team The Apollo Syndrome is a phenomenon that having too many people with a high mental abilities grouped together to solve a problem is, in many instances, detrimental to the teamwork process. Team members spend much of their time trying to persuade the team to adopt their own views as well as figuring out ways to point out weaknesses in the rest of the team’s ideas. They have difficulty reaching consensus in decisions and are focused on their own work, paying little attention to what their fellow team members agree doing. Occasionally the team will pick up on the fact they are having problems, but will then overcompensate to avoid confrontation. This leads to even more problems in making sound decisions. A knowledgeable team, skilled at group working, and with a wider range of talents is much more likely to succeed than an inexperienced group with a narrow range of talents. 10. Individual Commitments The work of a management team is carried out by individual members of the team. When a team has developed a plan of actions that are necessary to achieve their goals or overcome barriers, individual members must commit to carrying out specific actions which in many cases will include actions by the individual teams they in turn lead. The management team’s collaborative processes must include steps to: * Define individual actions, * Gain the commitments by individual team members to complete the actions, * Document due dates, and * Establish status reporting processes. 11. Discipline and Accountability Team goals will usually not be realized until individual commitments are completed. Management team members must embrace a discipline to complete their commitments as scheduled. They must agree to hold each other personally accountable for completing, as scheduled, the commitments each person has made to the team. Each management team member must continuously report the status of their open commitments to the team so that barriers to completion can be identified early in order to permit the management team leader and other team members the opportunity to deal with the issues before overall deadlines are impacted. 12. Identification and Removal of Barriers Barriers to team and individual progress will occur in every management team effort and must be dealt with quickly to continue progress towards the team’s goals. The team leader must continuously monitor the status of each individual’s commitments and initiate barrier removal processes where appropriate. Team-based processes for developing action plans to overcome barriers impacting individual commitments should be instilled as a part of the team’s culture. 13. Shared vision / approach. The ability for a management team to clearly state it’s goals and objectives and gain buy-in among the people they lead ( e. g. employees )along with a synergistic team that can carry out their responsibilities is vital to performance success. The vision and/or mission of the team must be accepted by all the team members and critical goals viewed as the collective responsibility of the team. If a return to profitability is a critical goal of an executive team, priorities and time commitments must be pulled from elsewhere. Focusing on results that in any way does not support the critical goal(s) of the team will lead to team failure. 14. Technology support While a skilled management team can improve performance with very little tools and only an effective approach, with proper technology to support the team’s needs, and the proper data to drive decision making, there is almost no limit to the improvements an organization will yield. 15. Ability to Innovate Innovating is a key aspect of teamwork and involves challenging the way things are currently being done. Technology is changing so quickly that the way you are currently performing tasks may no longer be the best way. If you are not up-to-date in your practices, your cost structure may be too high or you may no longer be delivering competitive service. Innovating is essential for all work teams. There are always better ways of doing things if you only take time to discover them. 16. Promoting To obtain the resources – people, money, and equipment – to carry out your work, you have to ‘sell’ what you are doing to other people. Resources to implement new ideas will only be given if your team can persuade and influence people higher in the organization. Promoting to customers or clients both inside or outside the organization is also important if you are to continually deliver what people want. 17. Developing Many ideas don’t see the light of day because they are impractical. The Developing activity ensures that your ideas are molded and shaped to meet the needs of your customers, clients, or users. It involves listening to their needs and incorporating these in your plans. Developing will ensure that what you are trying to do is possible, given the resource constraints of your organization. 18. Inspecting & Maintenance Regular checks on work activities are essential to ensure that mistakes are not made. Quality audits of your products or services will ensure that your customers or clients will remain satisfied. Inspecting also covers the financial aspect of work in your team, as well as the security aspects, the safety aspects and the legal aspects. All management teams need to uphold standards and maintain effective work processes. Your car will fail if it does not have its regular service. Teams can fail too, if the team processes are not regularly checked and maintained. Maintaining ensures that quality standards are upheld and that regular reviews of team effectiveness take place. 19. Linking Linking is the activity that ensures all team members pull together, and makes the difference between a group of individuals and a highly effective and efficient team. It covers the linking of people, linking of tasks and leadership linking.

Babes in Bollywood

This paper is an effort to explore issues related to presentation of a woman in Hindi Cinema with the reference of movie â€Å"Mother India† directed by Mehboob Khan. This movie was nominated for Academy Awards for Best foreign Language film in the same year. This movie was remake of â€Å"Aurat† released in 1940 directed by Mehboob Khan. â€Å"Mother India† is one of the best Hindi movies. It is an excellent presentation of Indian woman in all her roles. Significance of movie increases exponentially, if one compares this movie with the socio-cultural perspective of the time of its release.It was a period of post independence in India. People on one hand were taking up developmental issues whereas rural India was facing the similar problems of moneylenders, Jamindari, caste, social status and pride. Differences of caste, social status, culture, gender, language, interests and several others were common. In such scenario, thinking of overall growth of a community needed to bring everyone together irrespective of their differences. Socio-cultural Perspectives Covered in the Movie Movie presents social environment of village where men and women have their predefined roles and responsibilities.Most of the women in the movie will be doing works like fetching water, grinding grains, working on fields along with their family members, cooking and other household works. They are expected to behave in certain manner. The famous actress Nargis Dutt portrayed what is perhaps the ultimate politically correct sacrificial heroine in the 1957 release Mother India (a remake of the 1940 Aurat [Woman]). Persevering against corrupt moneylenders, abandonment, betrayal, monsoons, isolation, and death, Dutt's character, Radha, provides the inspiration for her son and her village to survive (Booth, 1995).Radha as a Bride: As a young bride, Radha takes up all the responsibilities of households silently. She has shy and romantic relationship with her husband and res pecting behaviour towards her mother-in-law. She does not let her mother-in-law do any household work, once the marriage ceremony is over. Radha is concerned about the family reputation and well-being and does not want family to be under any loan so she wants to pay off loan with her jewellery. On the other hand, expectations of a husband (Shamu) to see his wife pretty and asking her reasons of not wearing jewelleries and telling her to wear jewelleries.Radha has expectation from her husband to get his attention. These factors are beautifully presented in the movie. This movie presents expectations of society from a young bride and expectations of a young bride for her family and husband in a beautiful manner. Radha as a Wife Indian society expect wife to be devoted for all traditional duties and support her husband in all thick and thin. Radha in this movie has done the same. Radha’s husband leaves her at young age due to his inability to take care of his family after the ac cident where he loses both his hands.Radha goes here and there searching for him and expects him to come back until the end of the movie. Radha sees his glimpse on her elder son and remembers him all the time whether it is festival or when she becomes grandmother. Radha’s devotion towards her husband is presentation of expectation of Indian society from the Hindu wives. Radha as a Mother Radha as a mother is brave mother. She adores her children, feed them and bring them up. Her children give her due respect. In the movie, it is shown that Radha shots â€Å"Birju† her younger son.This is something contradictory to the social norm and image of mother in society. Mother is expected to ignore all bad about her children and remember only one thing of her motherly love. Radha goes through hardships for the survival of her children. Wealthy â€Å"Sukhilala† the moneylender offers Radha money and food during flood and crisis in the exchange of her beauty, Radha for a m oment becomes ready to feed her dying children but as soon as she regains her conscious, she beats him up, comes back, struggles to find food, and survives.In this movie, various scenes have been presented in the way that the motherly love or the social depiction of mother is protected. As soon as Birju is shot, Radha throws the rifle and runs to hold him and Birju is surprised. This scene presents the unexpected behaviour in a manner that audience would accept and appreciate it. Radha as a Villager Radha as a member of a community holds certain responsibility for the land and her village. During flood when people start leaving village, she requests them and urges them to stay.She thinks about welfare of her village. She beats up and even kills her son when she finds him doing something against honour of village. Her younger son tries to take away moneylender’s daughter forcefully; she refers the term â€Å"Gaon ki beti (daughter of the whole village)† for her. This wa s despite of the fact that the moneylender was root of all the problems in her life. RaConclusion There are very less woman centred movies are made in Bollywood. Number of movies with the theme where woman has been able to bring change in the society is very less.In most of the movies, woman has less significant roles as compared to male characters. The subject of the movie Mother India is not just bold but also it is though provoking. The movie was released in year 1957. This was a period of post independence. Women in the society had to follow very strict social norms and guidelines. The tolerance zone for behaviour of a woman outside these social norms was narrow. The character of Radha has not just followed these norms beautifully but also posed several questions about the women in the society. Radha made a choice for good by killing her son.The starting of movie indicates the progressing India with the Water Canal inauguration by Radha, who is referred as Mother India. This mov ie has given food of thought to people. Radha was not just a character but also an agent to bring change. She was devoted wife like Goddess Sita and fierce Mother Goddess Kali twice first when she dealt with â€Å"Sukhilala† and second when she killed her son. Probably justifying Radha’s character was the most challenging aspect for the filmmaker, which he has done successfully. Radha did not leave her land even in the worst condition.Not just that she was able to convince other villagers to stay for the good of all. Radha talked about welfare of land and the village. She was determined and proved her concerns of welfare of society. The most appealing factor of the movie was the representation of characters in contradictory modes. Character of Radha became more appealing and powerful with the contradictory representations. Mehboob Khan represented rural India and a rural woman in a manner that it not just offered entertainment values to the audience but also gave a str ong social message to the society.Reference: Booth, G. D, Traditional Content and Narrative Structure in the Hindi Commercial Cinema, Journal: Asian Folklore Studies, 54:2. (1995) Pg 169 Rosie Thomas, â€Å"Sanctity and Scandal: The Mythologization of Mother India,† Quarterly Review of Film and Video 11:3 (1989): 11-30 Images retrieved on 29 Oct 2007 from †¢ www. tribuneindia. com/2005/20050526/main1. htm †¢ www. oscarguy. com/Resources/Annual/30th. html †¢ www. afc. gov. au/†¦ /archives/2006/04_oct. aspx †¢ www. afc. gov. au/images/puffs/motherindia1puff.jpg †¢ http://www. boloji. com/cinema/062a. jpg †¢ http://hcl. harvard. edu/hfa/films/2006fall/melodrama. html dha as an Individual At each stage of her life, Radha has proven herself a strong woman. She has maintained her self-respect and courage. She did things that were socially right. She was right of selling off her jewellery and paying off as much debt as possible to avoid the consequ ences of loans and interest in the future life but as a female and youngest member of the family, she could not take decisions.She had taken up all the responsibilities with courage. Her character in every form reveals the purity which society expects from a woman. GANDHY and THOMAS comment on Radha , â€Å"It is important to recognize that, throughout the film, Radha's ‘power' or ‘strength' is integrally bound up with her respect for ‘traditional values' . . . it is as a paragon of wifely devotion and chastity . . . that she is accorded respect and authority† (1991, 118 as cited by Booth 1995).

Time Travel essays

Time Travel essays The Twins Paradox uses Einstein's Theory of Special Relativity to explain that time travel is possible. Let's say two twins are on Earth. They are both twenty years old. One leaves in a spaceship. She is gone for sixty years. When she returns the twin that remained on Earth is eighty years old, she on the other hand appears to be about thirty. How did this happen? Her spaceship must have been traveling at or above the speed of light. When traveling at the speed of light time slows down. It doesn't really slow down (to you the person in the spaceship) time to the people on Earth seem to speed up. It is impossible to travel back in time, but if a human can travel fast enough they can bend time enough to not age as fast relative to humans on Earth. ...